AURIN’s marketing team is growing, with Adele coming on board as our new Marketing Officer to bring new skills, fresh ideas, and a commitment to making urban research impact more visible and accessible.
Adele graduated with a bachelor’s in psychology – not really knowing where it might take her but knowing she wanted to feel like she was somehow helping people and making a bit of a difference in the world. She went to Special Olympics looking for an internship and told them to put her anywhere she might be needed. This set her on course for a career in marketing and communications, and she fell in love with the work.
In joining the AURIN team, Adele notes:
“I am passionate about AURIN’s mission and how genuinely interesting the work is. I am so excited to be able to share the useful data and research that AURIN is supporting and promote it so that it can be used to hopefully not only better Australia, but the rest of the world.
What drew me to AURIN was not only their culture of flexibility, teamwork, and open communication, but also how dedicated the team is to their work.” says Adele.
Adele recognises that marketing is an ever-changing field and thrives in an environment where she can continuously learn about new techniques, software, and tools. She is never bored and will never stop growing, something we value at AURIN. Adele especially enjoys uncovering meaningful stories through data, which is why marketing analytics at an organisation like AURIN is a particularly good challenge.
In previous roles, Adele had the privilege and responsibility to shift her company’s MarTech CRM from Salesforce to HubSpot, and built out all the related workflows, automations, and integrations. It was a huge project, and she looks forward to applying her wealth of experience and insight to AURIN’s marketing team.
“I truly believe that there is no authenticity without passion, which is why I have only ever pursued jobs with companies and organisations that I really believed in.
If you’re not showing up to work every day excited to be pushing along a genuine mission and feel like you’re just there to make someone else money, nothing you do will ever be authentic.
I take the time to ensure that every project or task I complete is something I’m proud of, no matter how big or small it is.” says Adele.
Her advice to someone starting in this industry is to take all the free webinars, training courses, and mentorships you can. Everyone in marketing will have different opinions and thought processes on the best way to do things, and so it is important to absorb it all and come out with your own fully formed opinion.
By welcoming Adele, we’re building on our mission to promote the impact of urban research. Her contributions will support AURIN in bringing complex data to life and ensuring that research reaches the people who can use it to drive urban impact.
Connect with Adele here:
